Questions emerge sometimes from newbie business owners as well as surprisingly some seasoned entrepreneurs about which is the better option, a custom designed logo or pre-designed logo. Some would argue that a logo is just a symbol with no real value. It just looks pretty on the page. While others believe their logo is the meat of the corporate identity and wouldn’t dare advertise without it.
What’s the real difference?
A logo is a logo whether it’s custom or pre-designed right? Absolutely not. Here’s why.
Questioning which has more value is like asking if a finely made tailored suit is the same as buying one off the rack. One is cut and stitched to your exact measurements while the other is made to fit you and a thousand other guys. Sure it’s a suit but it doesn’t quit fit the same as something made just for you. You aren’t built like every other guy and nether is your business. A custom designed logo provides you with uniqueness and a competitive edge in branding your business.
If you can place your company name on a pre-designed image and call it a logo, rest assured that it isn’t specific enough to represent your business. Go custom and you and your corporate brand will see positive results guaranteed.